Friday, January 26, 2007

HBO will get real with Mayweather-De La Hoya

"The Contender," which combines reality television with boxing, became a hit on ESPN last year after a one-year run on NBC. Now HBO is going to try something similar to help promote the May 5 pay-per-view fight between Oscar De La Hoya and Floyd Mayweather at the MGM Grand in Las Vegas.

The pay-cable network will produce four half-hour all-access shows featuring the two fighters. The series will be titled "De La Hoya/Mayweather 24/7."

The first three shows of the series will air on successive Sundays beginning April 15 at 10:30 p.m. following original episodes of "The Sopranos" and "Entourage." The final "De La Hoya/Mayweather 24/7" show will air the Thursday before the fight at 9:30 p.m.

"Those time slots tell you just how important it is," HBO Sports President Ross Greenburg said Thursday from his office in New York.

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