Tuesday, February 20, 2007

UFC Faces Tough Competition with BodogFight

Sports911.com had an opportunity to cover the taping of BodogFight's third season Mixed Martial Arts reality series and as a media organization that has followed the Bodog Entertainment Group since practically Day One of its emergence, we can say without a shadow of a doubt, the UFC better watch closely.

What impressed us most during taping in Costa Rica this past weekend? The joy in nearly every fighter's eyes when discussing the BodogFight concept. They all expressed absolute gratitude for the opportunity afforded them and the belief that BodogFight will become a leader in the Mixed Martial Arts arena. Those close to the sports already concede that BodogFight is a pivotal player.

"They are already huge in the world of MMA," confessed one marketing guru we met with Monday night while in Costa Rica. "Their name is out there and BodogFight is really going to emerge as a major brand in the Mixed Martial Arts market."

The proof is in the pudding.

BodogFight is about to be seen in more households then SpikeTV can provide via the ION Cable Network which reaches more US households than SpikeTV and any UFC event.

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