Monday, March 12, 2007

IFL’S MOMENT OF TRUTH


By Loretta Hunt

Tonight marks yet another step in the International Fight League’s battle to stake its claim in the market. “IFL Battleground” debuts on MyNetworkTV 8-10 PM EST/PST (7 PM CST), with a rebroadcast in the same time period on Saturday nights. According to an IFL press release, the series will include “original and highlight ring action, interspersed with some of the backstories and the training activities of all our IFL coaches and athletes.” Venerable MMA personality Bas Rutten and former Playboy Playmate of the Year Tiffany Fallon host.

Available in over 100 million homes in every leading market, MyNetworkTV is struggling to find its legs in the ratings, according to a cover story from The Hollywood Reporter this weekend, so expect the IFL’s original programming for the network to get prominent attention (a la the same flagship treatment the Ultimate Fighting Championship has come to enjoy on cable outlet Spike TV).


No comments: