Imperia Entertainment and Muller Media Cast Champion Kickboxer Michael 'The Black Sniper' McDonald for Mixed Martial Arts Movie 'Never Submit'

BEVERLY HILLS, Calif., March 2 /PRNewswire-FirstCall/ -- Imperia Entertainment, Inc. (Pink Sheets: IPEI) and Muller Media, Inc. (Pink Sheets: MUME) announced today that it has cast world renowned Champion Kickboxer Michael Anthony McDonald in a fighter role in the Mixed Martial Arts feature film, "Never Submit." "We are thrilled to have a star of Michael's caliber on the cast," said Kenneth Eade, Executive Producer. "He rounds out a cast of legendary fighters, who will be joined by seasoned actors in this first feature film surrounding the sport of mixed martial arts," he added. Imperia's casting director, Rosemary Welden, is currently in the process of making offers to name actors for anchor roles in the film.

ABOUT MICHAEL MCDONALD

Regarded as perhaps the best kickboxer in the world, Michael Anthony McDonald holds the Canadian, WKA Heavyweight and WKC World Cruiser Weight Championship Titles in kickboxing. Known as the "Black Sniper" from his 1996 K-1 debut in Japan, McDonald captured titles from 2001 through 2004 in the K-1 World Grand Prix in Las Vegas. He boasts wins over legendary fighters, Rick Roufus and Mirko "CroCop" Filipovic.

ABOUT "NEVER SUBMIT"

"Never Submit" is a movie set in the world of MMA. The performances will be a mix of nationally recognized actors and fighters. Auditions are being held across the country looking for actors and fighters for the movie.

"Never Submit" is an inspirational tale similar to "Rocky," but the lead character is an intelligent young man (as are most fighters competing in this sport) rather than a beaten-down punch-drunk fighter. An amazing cast of characters will round out this film; each from different walks of life; each with his own set of circumstances and motivating factors driving him to be the best. "Never Submit" is a metaphor describing the way these athletes live their lives.

Imperia Entertainment recently announced a partnership with TapouT Magazine ( http://www.tapoutmagazine.com ) as part of a cross-country tour to promote the publication as well as the movie. Stops at select dojos to hold auditions for "Never Submit" are being finalized. TapouT Magazine readers can expect to see the mixed martial arts movie prominently featured in the bi-monthly publication throughout the casting, filming and theatrical release stages, as well as enjoy behind the scenes details from "Never Submit" director James Hergott, one of TapouT Magazine's newest
contributors.

"Never Submit" is featured on myMMAspace.com . myMMAspace.com is the fastest growing mixed martial arts (MMA) destination site on the Internet. The site features traditional social networking features and tools like Myspace, but also provides specialized tools for MMA fighters, brands, promoters, and fans to communicate and interact in an MMA focused environment. http://www.myMMAspace.com The company's weekly internet radio show, Cage Side Live!, will feature interactive and entertaining interviews with MMA's top fighters, promoters, and personalities. Inquiries pertaining to potential sponsorship and product placement opportunities available for a limited time to companies/vendors and MMA media requests should be made via e-mail to Stephanie Johnson at neversubmitmovie@gmail.com

ABOUT IMPERIA ENTERTAINMENT

Imperia Entertainment, Inc. ( http://www.imperiaentertainment.com ) is a company that has emerged as a player in the area of independent film production and distribution, once monopolized by the major film studios. In conjunction with its distribution subsidiary, Imperia International Distribution, the company engages in investing in and producing and distributing full-length feature films. Along with its equity interest in "All That I Need" (http://www.allthatineed.net), released in theaters last year, and now being marketed for DVD distribution, Imperia's film properties include its feature film, "Say It In Russian" (http://www.sayitinrussianmovie.com), starring Faye Dunaway and Agata Gotova, "Brothers," by Tarquin Gotch ("Home Alone"), "An Ordinary Hero," produced by Imperia's subsidiary, Muller Media, Inc. (Pink Sheets: MUME), and the award-winning "Autograph" television series ( http://www.autograph.tv ), which airs on the OlympuSAT system.

This press release contains statements, which may constitute "forward-looking statements" within the meaning of the Securities Act of 1933 and the Securities Exchange Act of 1934, as amended by the Private Securities Litigation Reform Act of 1995. Those statements include statements regarding the intent, belief or current expectations of Imperia Entertainment, Inc. and members of its management as well as the assumptions on which such statements are based. Prospective investors are
cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, and that actual results may differ materially from those contemplated by such forward-looking statements. Important factors currently known to management that could cause actual results to differ materially from those in forward-statements include fluctuation of operating results, the ability to compete successfully and the ability to complete before-mentioned transactions. The company undertakes no obligation to update or revise
forward-looking statements to reflect changed assumptions, the occurrence of unanticipated events or changes to future operating results.

Imperia Entertainment, Inc.

James Hergott: 310-275-0089 or
Vivian Fullerlove: 972-562-0616 (Public Relations)