Finally Official: Pride Sold To Fertitta's

Dream Clash between PRIDE and UFC! Steps Finally Taken Towards MMA Version of the World Series As DSE CEO Sakakibara Resigns; New PRIDE Owner Lorenzo Fertitta Takes Office

On Tuesday, March 27th, at the Roppongi Hills Arena in Tokyo, PRIDE Executive Director Nobuhiko Takada and UFC President Dana White appeared together to announce that the two largest MMA organizations in the world, America's UFC and Japan's PRIDE FC, will finally come to blows.

Since the dawn of the sport, PRIDE FC and the UFC have continued to be the driving forces behind mixed martial arts. Under the new leadership of PRIDE owner Lorenzo Fertitta, the MMA world is one step closer to determining who truly is the world's toughest man. This momentous event will similarly resemble baseball's World Series, soccer's World Cup, and football's Super Bowl.

In addition, DSE President and CEO Nobuyuki Sakakibara announced that his resignation from PRIDE FC will take place immediately after PRIDE.34, scheduled to take place April 8th at the Saitama Super Arena in Japan. Lorenzo Fertitta will assume Mr. Sakakibara's responsibilities as PRIDE's new owner.

Details of the press conference will be posted here shortly, so stay tuned for updates!