Network touts ratings of UFC Fight Night and Pros vs. Joes

PRESS RELEASE

ONE-TWO PUNCH OF SPIKE TV'S "PROS VS. JOES" AND "UFC FIGHT NIGHT" KNOCKS OUT THE COMPETITION ON JANUARY 25

More Men 18-34 Tune Into Season Premiere of "Pros vs. Joes" Than Anything Else on Television From 10:00-11:00pm

Second Most Watched UFC Fight Night Ever With 2.3 Million Viewers

New York, NY, January 29, 2007 – Spike TV's original programming one-two combo of the season premiere of "Pros vs. Joes" (10:00-11:00pm ET/PT) and a live "UFC Fight Night" (8:00-10:00pm) on Thursday, January 25 was a knockout victory for the network. "Pros vs. Joes" drew 900,000 Men 18-34 (3.3 rating) more than anything else on television (broadcast or cable) in the timeslot. The premiere tallied a total of 2.4 million viewers, the third most watched original series premiere in network history behind "Blade" and "The Ultimate Fighter 3" last year.

"Spike TV originals bring the kind of distinctive hard-hitting action that resonates with our young male audience, as evidenced by the ratings from Thursday," said Kevin Kay, General Manager, Spike TV.

Overall, "Pros vs. Joes" drew 1.89 HH rating, with a 2.57 in M18-49, a 1.63 in P18-49, a 3.32 in M18-34, and a 3.73 in M25-34. Compared to the timeslot last year, the show was up triple digits in every key demo including +340% in HH, +498% in M18-49, +462% in P18-49, +849% in M18-34, +767% in M25-34 and +374% in average audience.


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