Monday, January 22, 2007

IFL, Warner Home Video Partner on DVD/EST Distribution



BURBANK, Calif., January 22, 2007 --Warner Home Video (WHV) and The International Fight League, Inc. the world’s first professional team-based mixed martial arts league, have reached an agreement for the exclusive worldwide home entertainment distribution of IFL branded programming. The announcement was jointly made by Jeff Brown, WHV Senior Vice President and General Manager TV and Franchise, and Gareb Shamus, IFL Co-founder and CEO.

WHV will be the exclusive worldwide home entertainment distributor for all IFL content including sanctioned league fights, sanctioned championship fights, and IFL specials and/or events. WHV will distribute the IFL programming via packaged media (DVD) as well as through Electronic Sell Through (EST.)

The first full 11 date IFL season launched January 19 at ORACLE Arena in Oakland, California with 12 teams representing the U.S. as well as Canada and Japan. Mixed Martial Arts (MMA) has experienced significant growth in the last few years with the emergence of the Ultimate Fighting Championship (UFC.) The IFL will expand the sport of MMA in a team format to an international audience and continue to grow the brand.

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