Tuesday, February 20, 2007

International Fight League Names Joel Ehrlich Chief Marketing Officer and President of Sales

One of entertainment and sports' most respected brand builders joins the IFL

NEW YORK--(BUSINESS WIRE)--The International Fight League (OTC.BB: IFLI), the world’s first team-based professional mixed martial arts league, announced today that Joel Ehrlich has been named to the newly-created position of Chief Marketing Officer and President of Sales. Ehrlich, one of the most well-known and respected brand builders in the industry for over 25 years, will begin the new full-time position immediately. He will oversee and coordinate all of the sales efforts as well as creating, identifying and implementing new strategic relationships with IFL partners.

“We are elated that Joel has decided to join the IFL,” said IFL co-founder and CEO Gareb Shamus. “His limitless contacts and stellar reputation as one of the most creative minds in the marketing industry will be a huge asset both to the IFL and to the fast-growing sport of Mixed Martial Arts.”

“It is with great pleasure and excitement that I join the IFL,” Ehrlich added. “The sport of Mixed Martial Arts is quickly gaining traction in the mainstream through the efforts of people like Gareb and Kurt Otto, and I am looking forward to helping partner some of the world’s greatest brands with the compelling and charismatic athletes and coaches that the make up the IFL. I’m also excited about further developing our relationship with Fox Sports Network (FSN) and MyNetworkTV, who have agreed to air weekly IFL programming.”

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