Monday, February 12, 2007

Ultimate Fighting Machines

(Business 2.0 Magazine) -- This would be a particularly awesome time for the Fertitta brothers to finally disagree. That's because the dispute resolution clause in their ownership contract of the Ultimate Fighting Championship states that "in order to resolve a Deadlock among the LLC Members, Frank and Lorenzo shall engage in a Sport Jiu-Jitsu match under the rules as set forth herein."

Those would be three five-minute rounds refereed by UFC president Dana White and "decided by submission or points." Points, of course, being accrued by kicking the other guy in the face.

Having a major business decision decided by an ultraviolent martial arts contest between brothers worth more than $700 million would be cool enough on a normal week, especially since Frank, 44, and Lorenzo, 37, not only are pretty evenly matched but claim not to have had an argument in their adult lives.

But for it to happen right now would particularly kick ass, since both brothers are wearing leg casts after having knee surgery performed on the same day, by the same doctor, in the same hospital, for the same injury - Frank's from soccer, Lorenzo's from sparring.

Right now a disagreement would legally necessitate a fight so disturbingly stomach-churning that UFC fans wouldn't even enjoy it. Or, more likely, would pay twice as much to see it.

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