Monday, February 12, 2007

Xyience(R) Launches First Online Video Social Community

LAS VEGAS, NV--(MARKET WIRE)--Feb 12, 2007 -- Xyience(TM), the official energy drink of the Ultimate Fighting Championship®(UFC®), officially launched its MyXenergy(TM) ( video social community and kicked the site off with the "Are you the Next Xenergy Girl? Search Contest" announced in front of millions of people at the UFC 67 fight on February 3. Powered by DAVE Networks' innovative S.O.C.I.A.L.(TM) Platform, the MyXenergy community will allow Xyience users to create profiles of themselves, upload and share videos, message with other MyXenergy members and blog about their favorite Xenergy drink, Xenergy Girls and UFC fighters.

Among the many features on the new MyXenergy community will be fighter profiles of some of the top UFC fighters including Chuck Liddell, Anderson Silva, Rich Franklin, Matt Hughes, Mike Swick, B.J. Penn, Forrest Griffin, and Sean Sherk. MyXenergy visitors will also have access to exclusive UFC Fighter content, including behind-the-scenes videos and much more. MyXenergy members will be able to take MyXenergy content and syndicate it onto their own blogs and websites using the XyPlayer.

As part of MyXenergy's launch, visitors will be invited to enter Xenergy's "Citrus Clear Girl Search," a contest where women from around the world can upload a video explaining why they should be the next Xenergy Girl. Their videos will be voted on by MyXenergy community members. The top 3 finalists will be flown to Las Vegas to shoot a professional commercial and attend the UFC 69 fight on April 7, 2007. The finalists will be judged that night by a panel of celebrities and the new Xenergy Citrus Clear Girl will be announced at the UFC 69 after-party to be aired live on

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