Imperia Entertainment Casts Teen Heartthrob Cam Gigandet in Lead Role of Mixed Martial Arts Movie 'Never Submit'

BEVERLY HILLS, Calif., March 9 /PRNewswire-FirstCall/ -- Imperia Entertainment, Inc. (Pink Sheets: IPEI) announced today that its Casting Director, Rosemary Welden, has cast Cam Gigandet in the lead role of Jim Cullen for the first MMA feature film, "Never Submit." Cam joins a cast of star fighters including Ken Shamrock, Michael McDonald, Cung Le, Mauricio Shogun Rea, Josh Koscheck, and Nate Quarry. Best known for his recurring role on "The O.C.," Gigandet has amassed an impressive teenage audience. "Cam could very well be the new James Dean of the Twenty First Century and we are thrilled to have him lead our cast," said Kenneth Eade, Executive
Producer.

ABOUT "NEVER SUBMIT"

"Never Submit" is a movie set in the world of MMA. The performances will be a mix of nationally recognized actors and fighters. Auditions are being held across the country looking for actors and fighters for the movie.

"Never Submit" is an inspirational tale similar to "Rocky," but the lead character is an intelligent young man (as are most fighters competing in this sport) rather than a beaten-down punch-drunk fighter. An amazing cast of characters will round out this film; each from different walks of life; each with his own set of circumstances and motivating factors driving him to be the best. "Never Submit" is a metaphor describing the way these athletes live their lives.

Imperia Entertainment recently announced a partnership with TapouT Magazine (http://www.tapoutmagazine.com) as part of a cross-country tour to promote the publication as well as the movie. Stops at select dojos to hold auditions for "Never Submit" are being finalized. TapouT Magazine readers can expect to see the mixed martial arts movie prominently featured in the bi-monthly publication throughout the casting, filming and theatrical release stages, as well as enjoy behind the scenes details from "Never Submit" director James Hergott, one of TapouT Magazine's newest
contributors.

"Never Submit" is featured on myMMAspace.com. myMMAspace.com is the fastest growing mixed martial arts (MMA) destination site on the Internet. The site features traditional social networking features and tools like Myspace, but also provides specialized tools for MMA fighters, brands, promoters, and fans to communicate and interact in an MMA focused environment. http://www.myMMAspace.com The company's weekly internet radio show, Cage Side Live!, will feature interactive and entertaining interviews with MMA's top fighters, promoters, and personalities. Inquiries pertaining to potential sponsorship and product placement opportunities available for a limited time to companies/vendors and MMA media requests should be made via e-mail to Stephanie Johnson at neversubmitmovie@gmail.com

ABOUT IMPERIA ENTERTAINMENT
Imperia Entertainment, Inc. (http://www.imperiaentertainment.com) is a company that has emerged as a player in the area of independent film production and distribution, once monopolized by the major film studios. In conjunction with its distribution subsidiary, Imperia International Distribution, the company engages in investing in and producing and distributing full-length feature films. Along with its equity interest in "All That I Need" (http://www.allthatineed.net), released in theaters last year, and now being marketed for DVD distribution, Imperia's film properties include its feature film, "Say It In Russian" (http://www.sayitinrussianmovie.com), starring Faye Dunaway and Agata Gotova, "Brothers," by Tarquin Gotch ("Home Alone"),
"An Ordinary Hero," produced by Imperia's subsidiary, Muller Media, Inc. (Pink Sheets: MUME), and the award-winning "Autograph" television series (http://www.autograph.tv), which airs on the OlympuSAT system.

This press release contains statements, which may constitute "forward-looking statements" within the meaning of the Securities Act of 1933 and the Securities Exchange Act of 1934, as amended by the Private Securities Litigation Reform Act of 1995. Those statements include statements regarding the intent, belief or current expectations of Imperia Entertainment, Inc. and members of its management as well as the assumptions on which such statements are based. Prospective investors are
cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, and that actual results may differ materially from those contemplated by such forward-looking statements. Important factors currently known to management that could cause actual results to differ materially from those in forward-statements include fluctuation of operating results, the ability to compete successfully and the ability to complete before-mentioned transactions. The company undertakes no obligation to update or revise
forward-looking statements to reflect changed assumptions, the occurrence of unanticipated events or changes to future operating results.

Imperia Entertainment, Inc.

James Hergott: 310-275-0089 or
Vivian Fullerlove: 972-562-0616 (Public Relations)

Evil Note: Can you say "Straight To DVD" boys and girls?