Thursday, March 15, 2007

SUN Reports Financial Results of "Art of War"

First Event Financials Signal Strong Trend

DALLAS, TX -- (MARKET WIRE) -- March 15, 2007 -- SUN Sports & Entertainment Inc. (PINKSHEETS: SSPE) announced today the results of its first event.

SUN Sports & Entertainment Inc., organizers of "Art of War," the mixed-martial arts event at the American Airlines Center (Dallas) on March 9th, 2007, reported approximate gross revenue of $500,000. This is a combination of Live Gate, Sponsors, Merchandise and Media. The Company also stated that it had profit of approximately $150,000. SUN's revenues for the Dallas event were more than 60% greater than the average revenues per match of the International Fight League according to the financial information in the IFLI S-1 filing of February 12, 2007.

SUN competitor UFC (a privately held Company) recently posted a new North American attendance record at its March 3rd, 2007 event in Columbus, Ohio of 19,079 fans. According to MMA Weekly this event generated a live gate of $2,714,820. UFC has generated $222,766,000 in pay-per-view revenue in 2006 alone.

SUN CEO CJ Comu stated, "This is a great start towards our goal which is to provide quality, yet profitable fighting events each and every time.

"For SUN to draw a crowd of 6,722 (total attendance) for our first 'Art of War' event was beyond our expectations and certainly an indication that SUN is to be considered a serious player in the fast growing sport of mixed-martial arts. We are confident that we delivered a world-class event and from all indications the universal comments were -- when is the next event."

In the March 9th "Art of War" main event, Brazilian Jiu Jitsu legend and former UFC star, Pedro Rizzo, won the IFA World Heavyweight title by beating former Iowa State football player and UFC veteran, Justin Eilers, in an exciting main event. Rizzo and Eilers, both known as two of the best "strikers" in the game, battled throughout with Rizzo finally being declared the winner by unanimous decision.

About SUN:
SUN is a Professional Sports & Entertainment Marketing Company. SUN Production Group is a Certified Texas Combat Sports Promoter and produces World Class Boxing and Mixed Martial Arts. The properties of SUN (, Art of War ( and International Fighters Association ( are pending trademarks.

Safe Harbor Statement
This release contains certain "forward-looking" statements, involving risks and uncertainties, which are covered by the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, including statements regarding SUN Organization Inc. Such statements are based on management's current expectations and are subject to certain factors, risks and uncertainties that may cause actual results, events and performance to differ materially from those referred to or implied by such statements. In addition, actual or future results may differ materially from those anticipated depending on a variety of factors, including continued maintenance of favorable license arrangements, success of market research identifying new product and event opportunities, successful introduction of new products and events, continued product and event innovation, sales and earnings growth, ability to attract and retain key personnel, and general economic conditions affecting consumer spending. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. SUN Organization Inc. does not intend to update any of the forward-looking statements after the date of this release to conform these statements to actual results or to changes in its expectations, except as may be required by law.

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